Goncharova T.M. 1
1 Chelyabinsk State Pedagogical University
The article provides a list and reveals the significance of the main theoretical and methodological approaches to development of an effective model of formation of the media competence of the future managers, which include: system, active and competence-based approaches developed for practical use in real educational process in the preparation of future managers, and also disclosed the need for interoperability and integrated use of these approaches; gives a description of their content in the process of formation of the media competence of the managers of the future, the wiring between the approach shown the ways of their practical application.Also the author is a combination of the pedagogical conditions, significantly increasing efficiency of functioning of the author’s model of formation of the media competence of thefuture managers. It includes the following topical pedagogical conditions: construction of pedagogical support of process of formation of media competence; inclusion of students in the creative media activity; organization of networking between the managers of the future.