Chebotareva N.I. 1
1 Sholokhov Moscow State University for the Humanities
The article presents the analysis of pedagogical conditions of forming the media competence of students of the University, which determine the efficiency of the process of the development of media competence in the process of training in the higher school and provide the ultimate goal of data pedagogical efforts at the formation of the student audience of such knowledge, skills and qualities, which provide protection against the manipulative influence of the media. Author emphasize that it is the complex approach to the use of data pedagogical conditions contributes to the formation of the students’ mediacompetence. The most important among these conditions is called the use of educational technology, based on competence, individual-centred and active approaches to and including specific pedagogical methods, means, forms of influence on process of formation of critical thinking and media literacy of students in higher education.