Chuvilskaya E.A. 1
Molodykh-Nagaeva E.G. 2
1 Tjumen State University
2 Tyumen state oil and gas University
The article addresses current issues of motivation and those of implementing the means to enhance and maintain interest in the study of a foreign language at non-linguistic higher schools. Possible difficulties that may be encountered during classes with either technical or humanities students are analyzed. Various types of motivation are considered along with approaches to the definition of this concept. One of the most powerful motivators and, simultaneously, means for learning a foreign language is a differentiated definition of long-term and short-term learning objectives. In a profession-specific language course, most prominent are professional requirements of students. Motivational potential of the process of learning a foreign language provides a broad range of opportunities to create and maintain motivation. Motivation sources and, concurrently, transmitters are students, teachers, and the society which makes certain demands.