science-review.ru
Scientific journal
Научное обозрение. Педагогические науки
ISSN 2500-3402
ПИ №ФС77-57475
ISSN 2500-3402
ПИ №ФС77-57475
TRAINING OF BACHELORS USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES FOR CREATION OF THE ADVERTISING PRODUCT IN TERMS OF IMPLEMENTATION OF THE CONTEXTUAL LEARNING
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The article considers the essence of the concept of training future advertising experts in the field of information and communication technologies. It is shown that the content of training should reflect the basic types of professional activity of the expert in the field of advertising (searching the idea; creating the project; selecting technologies to develop the advertising product; development of the product with the use of ICT). The article gives the detailed analysis of the principles of contextual learning and the forms and methods of training when such type of learning is realized, the focus being made on the usage of information and communication technologies for the creation of the target product. The article shows that a business game as a form of contextual learning and students’ quasi-professional activity realizes a number of interrelated principles: the principle of imitational and live-action modeling, the principle of dialogic interaction between the participants, the principle of problem-solving, and the principle of simultaneous reaching two objectives goals: the goal of the game and the goal of training. The article reveals the main advantages of the usage of contextual learning in the course of training bachelors in the field of information and communication technologies employed for the creation of an advertizing product.