Scientific journal
Научное обозрение. Педагогические науки
ISSN 2500-3402
ПИ №ФС77-57475

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SEMIOTIC FEATURES OF DATA MESSAGE PRESENTATION

Buslova N.S. 1 Vychuzhanina А.Y. 1 Klimenko E.V. 1 Sheshukova L.A. 1
1 Tobolsk state social pedagogical academy named after D.I. Mendeleev
The authors apply to a topical problem of visual thinking development of people in a hi-tech society. Constantly increasing information stream can be estimated only forming steady relationships of cause and effect connections, combining separate sign images. So, the following article enlightens the problem of data message presentation with use of various symbols. The activity, aimed at creation and positioning of visual communication products, is based on creation of individual images. In the course of visualization the object gets a unique external form, corresponding to its internal contents. Thus, a data message created sign representation has to answer society’s expectations, objectively and completely be perceived by the audience, to draw attention and to inspire trust. Combination of a created product with its content considerably increases didactic potential and becomes effective in information submission. As the means, allowing realizing such approach, authors suggest to use products of new media visual communications: anime (manga) reels, logo as a brand stylization and multimedia educational presentations. Specifics of these products can be topical either in different social groups or in various fields of activity. The combination of an association method with an analyzed text considerably increases efficiency of existing strategy of visualization in information transfer. Visual thinking leads to appearing of new images, creating of new visual forms. They have a certain semantic meaning and make the meaning obvious.