Askarova G.B. 1
Sabekiya R.B. 1
1 Sterlitamak Branch of Bashkir State University
In the article theoretical aspects of formation of valuable orientations of the personality are considered, and the categorial analysis of their and essential features is given. The stated problem is investigated through the relationship with the phenomenon of social and moral orientation. Particular attention is paid to such notions as «value», «set», «moral choice», «focus» and «personality traits». Since the category of “orientation” is closely related to the category of “directedness”, the authors identified the latter as a fundamental personality traits, reflecting the dynamics of its development and defines the main tendencies of human behavior as social beings. In addition, the article defines the level of learning of social values, among which are the formal, emotional, internalized and ideological levels. Just address the issue of stability of value orientations that promote their adoption in the structure of personality outlook.