Scientific journal
Научное обозрение. Педагогические науки
ISSN 2500-3402
ПИ №ФС77-57475

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MEDIACULTURE OF A PROFESSIONAL: ESSENCE, CHALLENGES, OPPORTUNITIES

Semenova E.V. 1 Semenov V.I. 1 Semenova N.I. 1
1 Lesosibirsk Pedagogical Institute – the branch of Siberian Federal University
The problem of the phenomenology of media culture as the new reality of the modern information society is discussed. It is noted that the changes taking place in the information space have irreversible and natural character. It is proved that the new trends in the information space act as a denial of shapes, models and patterns of behavior in society. The most developed scientific approaches to categorizing the phenomenon of «media culture» are given. The multi-dimensional sense of the concept of «media culture» is disclosed. A generalized description of a modern, professional activities and the essential features of a professional are shown. Terms of data and empirical observations showing that vocational education is not always respond adequately to the challenges of the information age are given. Proved that it doesn’t help to the formation of the qualities and skills of specialists capable to self-realization in today’s media culture. The possibility of transformation of risks and challenges of contemporary media culture in the of professional and personal development is suggested.