Scientific journal
Научное обозрение. Педагогические науки
ISSN 2500-3402
ПИ №ФС77-57475

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UNIVERSITY IMAGE IN THE CONTEXT OF HIGH EDUCATION QUALITY MANAGEMENT

Opfer E.A. 1 Sakharchuk E.I. 1
1 Volgograd State Pedagogical University
The main Idea of the Article was to show the Role of University Image in high Education Quality Management. The Authors determine high Education Quality as the constellation of its elements which are able to meet the Demands of University Stakeholders. The process of University Image creating is based on Analysis its Stakeholders’ Demand. University Stakeholders can be divided into two Groups – internal and external ones. The internal Group includes Students, teaching Stuff, other University Employees and top Management of University. The external Group includes Entrants and their Parents, Employers and others. The Elements of University Image creation are considered according to three Steps of high Education Quality Management. The Steps are: creating of the Model of Qualitative Educational Process, implementation of the Qualitative Educational Process, improving of the Educational Process Quality.